Beyond Reebok
Wednesday, January 21, 2009

As a result of the economic situation, I am shifting my talents to freelance scripting and design.
In case you aren't familiar with my most recent Reebok accomplishments, I'll list the top two so that you can better understand the benefits I provided to the collateral group.
First, through the use of InDesign, AppleScript, and FileMaker Pro, I wrote scripts that drastically decreased the catalog build time and effort. Using the FMP database and structured files, the Catalog Automation script is able to build an entire catalog from a template, and leaves only graphical modifications to the designer. Note that these catalogs include massive amounts of data and images, all requiring proper positioning and formatting. I also created a suite of small scripts that exponentially reduced the collateral designer's remaining tasks.
Secondly, I initiated the development of an advanced web-based and fire-wall protected collateral PDF library in order to cut printing costs and increase availability of updated information. Extending beyond the cost savings, this is an extremely beneficial project because the website can be edited effortlessly, and without any coding knowledge. The site is very dynamic thanks to a database as its backbone and PHP as its muscles.
I believe that the success I found at Reebok can be attributed to the leadership of my group, the availability to improve cumbersome processes, and the attitude of the company.
I will truly miss my talented co-workers, from whom I've learned more than words can describe. I look forward with optimism at finding yet another excellent company with the appropriate challenges and benefits.
While I search for another positive working relationship, I will be contracting out my AppleScripting, PHP, and design skills. I am confident that the benefits these skills can bring to processes and products will soon be recognized. Look for graphics illustrating these benefits in the near future. I will also be taking this time to re-evaluate my direction and pursue inventions that had previously been on the back-burner.
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